What is RankBrain and how does it affect SEO

Simply put, RankBrain refers to an AI (artificial intelligence) program that is used to assist process Google search queries. It utilizes AI to embed huge numbers of written language right into mathematic entities by the name vectors that computers are able to understand. If this tool sees a phrase or word that it is not familiar with, the machine makes a guess as to the phrases or words that may have the same meaning and proceeds to filter the results accordingly. This way, RankBrain makes it highly possible and effective to handle a never-before-seen search query.

How does it affect SEO

The maiden step when it comes to developing an effective SEO campaign entails defining keywords. When doing so, you look at relevant keywords to your enterprise that clients search for. This is always the solid foundation for a successful SEO campaign.

When targeting keywords that clients aren’t searching for, then your SEO campaign is totally doomed right from the beginning. RankBrain affects the foundation part of the SEO process the most. Prior to RankBrain the software engineers are Google would create an algorithm which would determine search rankings. The algorithm would be constant till an update or updates were made.

Nonetheless, with RankBrain, things changed for the best. With it, RankBrain is constantly changing and now learning. Consequently, your SEO campaign will have to be more adaptable and nimble to the changes within the landscape of search engine rankings.

So what is next with RankBrain from Google?

There is no doubt that if you want to learn more from this tool from Google, you must not only be willing but also able to learn what ‘vectors’ are all about. You must be able to learn the way phrases and words are connected mathematically. It is only after learning these things that you will be able to clearly understand everything that entails RankBrain.

CATEGORIES : SEO/ AUTHOR : Everett Godfrey/ 0 Comment
Using Search Engine Marketing for Your Website

The introduction of the Internet has created more ways for businesses to promote their products and services. Likewise, the way that consumers shop has changed dramatically with a significant increase in the number of people who shop online. As a result, more and more businesses are turning away from traditional marketing methods and using search engine marketing.

What is Search Engine Marketing?

Search engine marketing is a way of promoting a website to help it improve its search engine ranking so it will appear in a higher position in search engine results. The purpose of doing this is to generate more views for the business.

Methods of Search Engine Marketing

There are several different marketing methods that can be used as part of a search engine marketing campaign. One of the most common is link building. The two main types of links used are inbound links and outbound links. Inbound links are links on other websites that lead to your site. These links are often placed on blogs or using social media. Outbound links are ones on your own site that lead to reputable sites with a good search engine ranking. Another marketing method used to improve search engine ranking is to optimize the content of your website. Two ways of doing this are to use HTML code on your site and to place specific keywords in the site’s content.

Benefits of Search Engine Marketing

One of the biggest benefits of using search engine marketing is that you will have a wider reach than when you use traditional marketing methods. You can even target audiences on a global scale. Another advantage is that it is often cheaper than using printed promotional material and this is fantastic if you have a limited marketing budget. A further benefit is that you can increase the sales of your products or services using these marketing methods. Finally, it can be tricky to monitor the success of traditional marketing. In contrast, you can access data that measures the success of your search engine marketing campaign.

If you are planning on having a website for your business, then using search engine marketing is definitely worthwhile. It can help increase traffic, improve sales and create a greater awareness of your business amongst a wider audience.

CATEGORIES : SEO/ AUTHOR : Everett Godfrey/ 0 Comment
SEO Tips that Will Bring You Success in 2016

SEO rules keep changing every year meaning that what may have worked last year or a few years back will probably not be effective in 2016. As a result, you need to start thinking of SEO strategies that you will employ this year. Luckily, this guide will look at SEO tips for 2016.

Focus on User Experience

Search engines are changing their algorithms this year to ensure that people get what they are looking for on the first page to promote user experience. Original content will also be more important than ever this year. You can do editorial calendars to appeal to your customers’ interests amongst many other things that improve user experience.

Size Is Critical

Long articles always perform well compared short ones. Two years ago, 300 words were sufficient to get you rankings and include all your keywords but in 2016, you have to start focusing on more than 500 words. This is because Google and many other search engines believe that such articles have more appeal to humans and are thus more relevant than short ones. Therefore, go for long content that is broken up in paragraphs with catchy headings in 2016.

Optimize for Mobile

Mobile phone manufacturers are releasing high-end mobile devices that now compete with laptops. Therefore, make 2016 the year you optimize your website for mobile. The user experience again is crucial as you do mobile optimization to ensure users do not miss anything when using their portable devices.

Get Unique Images

While many people have survived on lifting images from other websites, things are getting more serious in 2016. Unique images are valuable for your site. As a result, you should take every opportunity to create unique or custom photos.

Focus on the Audience

This is probably the most important SEO tip for 2016. In the past, marketers were focused on promoting their services but in 2016, your audience needs to be the focus. Deliver to people what they want to see and you will be successful. SEO Singapore is all about delivering what your targeted audience one and ranking might just come your way.

Getting better ranks in 2016 will be a little more difficult than 2015. However, if you embrace these and other simple ideas, first-page rankings will be yours for the taking.

CATEGORIES : SEO/ AUTHOR : Everett Godfrey/ 0 Comment